The Collective (Facebook)
Starting in early 2017, Facebook approached Buck to rebrand their in-product illustration and animation across their entire ecosystem. As the creative director, I constructed a cross-functional team of over 15 illustrators, animators, and art directors to create a new Facebook look that continues to serve Facebook Brand Illustration and Cultural Moments. Work ranges from editorial imagery, spot illustrations, and narrative animations. I also lead the creation of illustration style guides for both The Studio and Facebook Business.